Privacy Policy

This privacy policy explains Pilates on Ludlow LLC’s (POL) protocols with respect to the use of Personally Identifiable Information (PII). PII is generally defined as information that can be used to identify, contact, or locate a single individual or to identify an individual in context. Our privacy policy describes how we collect, use, protect or otherwise handle PII collected via our website.

What personal information do we collect via our website and how do we use it?

When you register on our site, book a class, or respond to a survey, you may be asked to enter your name, email address, phone number, city/state/zip code or other details that will help us tailor our classes and services to your needs.

We may use any information we collect from you in the following ways:

• To contact you regarding class scheduling, class reminders, promotions, specials, or in other ways related to the POL business.
• To provide to third parties that may contact you on behalf of or in connection with the POL business.
• To administer a contest, promotion, survey or other site feature.
• To send periodic emails regarding your class booking or other products and services.

How do we protect website visitor information?

POL employs standard website security measures for all PII and activity on our website. We rely on our website hosting company to scan our site on a regular basis for security holes and known vulnerabilities to help keep our site and your PII as safe as possible.

Your PII is kept in secure networks and accessible by a limited number of persons who have special access rights to such systems; all persons with access are required to maintain the confidentiality of PII. 

Credit card information you supply is encrypted via Secure Sockets Layer (SSL) technology. Transactions are processed through a payment gateway provider and not stored or processed on our server.

We use cookies

If you accept cookies, a website or its service provider transfers a small file to your computer or device through your web browser. Cookies enable the site’s or service provider’s system to recognize your browser and capture certain information. Cookies help us understand your preferences based on current or previous site activity, which enables us to provide services tailored to your preferences.

We use cookies to:

• Remember and process class bookings at checkout. 
• Understand and save user preferences for convenience in future visits.
• Keep track of advertisement performance.
• Compile aggregate data about site traffic and site interactions so we can improve user experiences. From time to time we may use trusted third-party services to track this data on our behalf.

You can set your computer to warn you each time a cookie is being sent, or you can choose to turn off all cookies. Please see your browser’s Help menu for instructions on modifying cookie settings. 

If you disable cookies, some of our website features may be disabled and your user experience may be less efficient. While some features may not function properly, you should still be able to book a class even if you disable cookies. 

Third-party Disclosures

We do not sell, trade, or otherwise transfer to outside parties your PII unless we have given you advance notice. Such advance notice does not apply to website hosting partners and other parties who assist us in operating our website or conducting our business, so long as those parties agree to the confidentiality provisions of this policy.

We may provide non-personally identifiable information to third parties for marketing, advertising, or other uses.

We may release your PII if we believe it is necessary to comply with the law, enforce our website policies, or protect our or others’ rights, property, or safety.

We do not include links to third parties or offer third-party products or services on our website.

Fair Information Practices

The Fair Information Practice Principles are the U.S. Department of Homeland Security’s framework for privacy policy. In conformance with Fair Information Practice Principles, POL will notify website users within seven (7) business days in the event of a data breach.

CAN-SPAM Act

The CAN-SPAM Act establishes requirements for commercial email messages and gives recipients the right to have businesses stop emailing them.

We collect your email address in order to:

• Send promotions or other business announcements.
• Respond to inquiries and questions.
• Market to our mailing list or stay in touch with visitors who have completed a transaction.
• Share your information with third-party providers we may employ for marketing purposes, so long as those providers agree to confidentiality provisions.

To comply with CAN SPAM we agree to:

• Refrain from using false or misleading subjects or email addresses.
• Reasonably identify the message as a promotion.
• Include the physical address of our business.
• Monitor any third-party email marketing services for compliance.
• Honor opt-out/unsubscribe requests in a timely manner.
• Include an unsubscribe link at the bottom of all emails.

Contacting Us

If you have questions about this privacy policy, please contact us:

Pilates on Ludlow LLC
77 Ludlow Street
New York, NY 10002
info@pilatesonludlow.com